"YOUTH ASSOCIATION FOR INTERNATIONAL COOPERATION AND TOURISM"
LLC "International Youth Tourism Agency" INYUSTREVEL " («INYOUTHTRAVEL)
BRIEF DESCRIPTION OF PROGRAM
"DEVELOPMENT OF THE INTERNATIONAL YOUTH TOURISM IN RUSSIA"
I.Sut programs.
In the reality of the modern world is quite natural appearance of new mechanisms and international youth interaction models. There is an active search for a qualitatively new forms and mechanisms of dialogue between cultures, nations, States and people, including through international tourism relations. With all of this in a rather complicated international relations and the accumulation of inter-civilizational contradictions tourism continues to be best effective socio-cultural phenomenon in the development of intercultural dialogue and communication. In this process, a significant place is given to youth tourism and international youth affairs, which have a great influence on the young people's ideas about the society and culture of other nations, civilizations. Today, tourism is getting younger and younger opens the way to the new world of possibilities. More and more young people traveling around the world. According to forecasts by UNWTO, to 2020 the number of people who travel abroad of young tourists should exceed 330 million people a year. In this situation, the international youth tourism and work in the field of international youth cooperation in Russia require special attention and creativity. International Youth Cooperation, including. permanent international youth exchanges tourist potential, It is one of the most effective elements of Russian cultural and humanitarian impact of the system on foreign countries, contribute to the formation of a common cultural and humanitarian space. The need for development in these areas is also caused by the need to create a positive image of Russia in the world. but, despite having made permanent organizational steps, at a high level still has not formed a clear system of support in particular the scope of the international youth tourist exchanges. Consequently, youth segment of tourism as a whole and its international dimension occupies an insignificant position in the Russian tourism industry and its current regulatory framework is not perfect. The existing infrastructure of youth tourism is practically not developed and in need of transformation.
Today the sphere of youth tourism activities, gradually turning into a subject of active discussion of the various discussion sites, It requires action, aimed at creating conditions for sustainable development of youth tourism in Russia on the basis of joint efforts of legislative and executive powers, business and professional community. The experience of developed countries shows, that the success of the development of youth tourism is directly dependent on, both at the state level, this industry is perceived, as it is supported by the state. However, the role of both public, and non-state actors, dealing with tourism activities in this area is low. The current state of the youth tourism in the Russian Federation does not meet the modern needs of young people, and requires close attention to its development. Today we need to develop a comprehensive system of youth tourism, its incentives and promotions. This will allow the sound principles of youth tourism development policy, both on a national scale, and at the regional and interregional levels.
In this plan, initiated the program "Development of international youth tourism in Russia", a complex of organizational measures, aimed at finding ways to modernize underdeveloped domestic sectors of youth tourism and the creation of a favorable legal, organizational and management, economic environment for the further development of the youth segment in the tourist industry in Russia as a whole. The project has the potential to become an innovative platform, which is able to help shape a new image of youth travel, as well as contribute to the creation of organizational and material resources of youth tourism in Russia.
To this end, in perspective, the program examines the creation in Russia of a cluster multifunction international youth center with a modern infrastructure. Their activities can not only help to increase the influx of youth groups from abroad, but it could play an important socio-cultural and humanitarian role in the international scale. In this regard, Saint-Petersburg as a pilot region of the program "Development of international youth tourism in Russia", having all the prerequisites for the establishment of such areas, may become one of the major centers of international youth tourism and cooperation.
Important organizational action under the program is the work of the "Association of the international youth cooperation and tourism"(AMMST), including its branches in major cities of Russia. We consider the creation of other institutions and mechanisms, acting in the interests of creating a new model of the national youth tourism with a modern infrastructure with a view to further qualitative development of the youth segment in the tourist industry in Russia as a whole. The existence of a non-profit organization is preferred for this project, as its main objectives are to promote (popularization) youth tourism brand by establishing links with numerous non-governmental organizations, working in the field of international youth cooperation, as well as creation of favorable information - cultural environment for the implementation of the program.
In the initial phase for the implementation of activities under the program it is preferable to the principle of public-private partnership. Considering the practice of previous years, ie. residual principle of financing of non-productive sphere, which include tourism, further activities of established organizations within the framework of the program should be based on the principles of self-sufficiency.
The priority of the financial mechanism of the Association as a non-profit organization is to participate in international and domestic grant programs, as well as attracting earmarked funds from private individuals and organizations, who are interested in the implementation of the youth program of tourism development.
In the same time, proposed organizational steps and measures for the development of international youth tourism and cooperation, particularly in St. Petersburg, as a pilot region, fully consistent with the basic provisions of the state youth policy. In this regard, we look forward to a state organizational, legal and financial support at the regional and federal levels.
II. project objectives
The project is planned to implement the following tasks:
▪ The implementation of a comprehensive analysis of the problems and prospects in order to find ways to develop youth tourism in the country and create a new model for work in this area, as well as active participation in the sustainable development of youth tourism in Russia.
▪ Participation in cooperation with the concerned ministries and agencies, youth organizations in the development and adoption of departmental programs, providing support for initiatives, aimed at youth tourism and the development of cooperation. In particular, Work with stakeholders. Participation in the development of federal and regional target programs for the development of youth tourism and cooperation as a priority area in the field of youth policy.
▪ Participation in the organization and holding of international events, aimed at the development of effective interaction between Russian and foreign education institutions (general secondary, secondary and higher vocational education) in the field of education and student tourist exchanges.
▪ Creating conditions for the development of new tourist services, as well as an integrated tourist product with other Russian regions. Participation in the creation of a new tourism brand for the youth tourism sector.
▪ Tourism Promotion of Youth and lighting contribute to the economy, development of relations between the peoples of different countries and cultures. Participation in the training in order to increase the number of new jobs in the field of youth tourism, requiring young professionals of creative abilities and professional knowledge, as well as high yielding stable earnings.
▪ Implementation of the investors search and attraction of budgetary funds, the establishment of partnerships in the hotel industry, transport with a view to undertaking joint activities in the field of youth tourism.
▪ Training and Event, aimed at creating conditions for the development of youth tourism in Russia.
▪ Participation of stakeholders in the establishment in St. Petersburg and, further, in other parts of the network multifunctional international youth centers (hotel facilities).
▪ Development of new youth tourism products and the provision of integrated services (including, installation of special prices for youth) to visit in St. Petersburg, as well as facilitating travel to other regions of Russia.
▪ Participation in national programs for the exchange and reception of youth groups and delegations.
▪ Provide general information support with the aim of creating an international youth tourism infrastructure, namely the release of information products on the historical and cultural sites in Russia, creating an information portal of cultural and educational, youth tourism, support and stimulate the implementation of youth tourism considerations into existing and new TV and radio transmission, publication of periodicals and Internet projects, formation event tourism programs (congresses, festivals, competitions, holidays, etc.), regular submission of information on tourism opportunities in the region in the media and others.
▪ Participation in various international events to promote international youth tourism (conference, Exhibitions, fairs, etc.).
▪ Search for investors and attracting budgetary funds, the establishment of partnerships in the hotel industry, transport, etc.. to create in the region Multifunctional International Youth Center (hotel complex).
▪ Providing services to universities, Russian colleges (including foreign universities, etc.) in attracting foreign students.
▪ Participation in the activities of international youth tourism associations, international non-governmental youth organizations, etc.
▪ Organization and development of youth tourist destinations at special prices.
▪ Carrying out regular program of international student exchanges, aimed to give an opportunity for young people from different countries to get to know each other, learn the culture of other countries.
▪ Assistance in strengthening the country's image as a modern, highly open and hospitable country.
▪ promotion of tourism among the youth.
III. The target audience of the project
Target groups are children of high school age, students of institutions of secondary and higher vocational education, young professionals from various sectors, who can participate in various exchange, international programs (on a professional basis, and for other sectoral youth exchange program), representatives of local, regional and international youth, other non-governmental organizations, specialists, which are involved in the youth field, travel lovers (there is no age limit) program, offered by the Association.
IV. The project partners
The development of international youth tourism is important from an economic point of view, the direction of the tourism industry in Russia.
In order to obtain the state of the legal and financial support is supposed to establish cooperation with relevant government agencies. In the interests of creating an information infrastructure environment for international youth tourism and promotion, developed by the Association of tourism products need to establish partnerships with the media and other media organizations. One of the most important groups of the Association of international organizations are considered partners, which are active in the field of international youth tourism and youth exchange programs. Besides the organization of student tourism requires establishing extensive contacts with educational institutions, various non-governmental organizations. In order to maximize meet the diverse demands of consumers of tourism services, improve the quality of the tourism product must be cooperation with the Association of tourist agencies and companies, transport organizations and other entities, Russia is the tourist industry.
V. Terms of project implementation
Implementation of the project to be carried out in two stages:
organizational phase. It planned to carry out complex organizational and preparatory work in time from 60 to 90 calendar days.
In the list of the organizational work of the first phase includes the following activities:
▪ Geographic expansion activities affiliate structure of the Association "International Agency of International Youth Tourism« INYOUTHTRAVEL », conclusion of a contract for the rental of office space, equipping it with necessary equipment and means of communication;
▪ development of a flexible pricing policy for tourist services, rendered Association (taking into account the types of customers, depending on the season);
▪ carrying out of actions of various scale to promote the development of youth tourism and to attract the attention of stakeholders in this issue;
▪ establishing the necessary contacts with different structures, carrying out their activities, and have certain interests in the international youth cooperation and tourism;
▪ preparation of information booklets, brochures on tourist products, developed by the Association and organization newsletters;
▪ An information (advertising) Company together with the media to create a positive image among the population of the youth segment of the region's tourist industry;
▪ establishment of business contacts with organizations, components of the tourist infrastructure of the regional economy (hotels, transport companies, catering, museums, clubs, etc.);
▪ contracts with young professionals and students of the universities of St. Petersburg and other regions of Russia are willing to work as tour guides, translators, guides and others.
Step stable operation.
This stage involves the implementation of the Association of all scheduled tasks to create a sustainable and well-functioning international youth tourism infrastructure in the region, which means:
▪ develop and market a wide range of tourist services areas of tourism activities on the basis of market analysis and forecasting of tendencies of development of international youth tourism;
▪ participation in government programs, providing support for initiatives, aimed at youth tourism, international events to promote international youth tourism;
▪ create and develop their own media (Internet magazine, the body (radio) transmission for young people in the main languages of the world).
WE. Expected project results
The main results of the project will be:
▪ creation of effective institutions of youth tourism with a clear organizational structure and long-term programs of development of youth tourism and cooperation;
▪ increase in the number of young people, involved in tourism activities;
• Increasing the attractiveness of advertising youth travel within the country;
▪ Development of new tourist products (tourist services), specifically targeted to the interests and opportunities for young travelers;
▪ improve the quality of youth tourism services;
▪ creation of national tourist brand in the field of youth tourism;
▪ new jobs for young people and students in the region's tourism industry;
▪ increase the tourist attractiveness of Russian regions, as well as improving the country's image as an international youth tourism region;
▪ creation of information among the youth segment in the tourist industry: (creation of a single Internet portal, Issuing of guidance for youth tourism, magazine edition, create their own TV and radio programs, revealing multilingual aspects of young people's lives, contributing to the establishment of close contacts and mutual understanding between young people and representatives of the cultures of the world);
▪ to create a legal framework for the development of youth tourism in Russia;
▪ Training for development of youth tourism;
▪ creation of popular national and international tourist destinations for youth tours;
▪ participate in the development at the federal level, organizational and material resources for the development of the youth tourism industry;
▪ creation of a mechanism for effective interaction with the non-profit sector organizations in the field of international youth tourism cooperation;
▪ increased support for and implementation of organizational measures, aimed at the development of youth tourism in regional youth policy administration.
▪ establishing partnerships with international organizations and institutions in the field of youth tourism cooperation;
▪ conduct a forum on youth tourism, together with international and local partners.
VII. Prospects for further development of the program.
The immediate prospects for the implementation of the program provides for the establishment in St. Petersburg, in the future in other regions, contemporary, year-round functioning Multifunctional International Youth Center (the hotel complex, social and recreational and sports facilities), which will be an important element in the sphere of youth tourism in the region.
In the longer term development of the program provides:
▪ initiation, participate in the creation of the North-West region of tourist-recreational special economic zone, specializing in different areas of international youth tourism;
▪ creation of a network of regional (including foreign) Association offices and branches, focused on youth participation in regional tourism development programs;
▪ establishment of an international networkMultifunctional international youth centers(hotels) with a modern infrastructure in the major tourist centers of the world and in some regions of Russia, covering every region of the individual products and services, as well as the obligation to make available travel for young people of all social status.
project will result in the creation of the international tourism brand in the field of youth tourism.
The program may be different forms of partnership.
We are open to any of your proposals for cooperation.
Chairman AMMST
Asadov BR
cand polit. Science.
Honorable worker of the sphere of youth policy of Russian Federation
Contact details:
+7921 903 12 14
+7911 228 88 14